Threadless is a big community, that with the Web 2.0 and Viral Marketing concept developed its great business. Simply it’s a e-shop were the people can buy T-shirt designed by the the user-generated content! I mean anyone can send his/her t-shirt model, then will be the community voting and visiting the website that decided the best Design! But let me explain how it works:
At every time the Threadless site encourage visitors to partecipate, come back and bring their friends! The key success is that each visitor of the site is a potential buyer! The Designer invites friends online to vote for their shirts. Friends are often artistic and submit their own designs. Buyers earn purchase credit by inviting friends. Wearers photographed modeling shirts earn more credits. Visitors come to the site to check out new photos.
The stream of traffic generated by this viral-marketing engine is impressive! This is an example like the Web 2.0 should be a business opportunity for all!
I was forgetting: the lucky artists that win the challenge each get $2,000 in cash and merchandising! Not so bad for an user generated content!
